Now you know your event inside out, your target audience, your key message; the works. It’s time to drill down into the actual tactics of promoting your event. How exactly are you going to promote your event online? What specific actions are required? Let’s take a look.
1. Create a Content Calendar
Now that you have your main message, your target audience, etc., it will be relatively easy to create a content calendar that will resonate with your audience. There are many sites available where you can add your events online. Navigate this site https://thebiocalendar.com/ to get more information about the events calendars online.
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2. Use SEO (Search Engine Optimization)
If you own a website, you've probably heard of a marketing channel called Search Engine Optimization, or SEO for short. Free creative tools to present your content organically in front of your subscribers. No budget costs need to be allocated, only labor hours.
3. Think about paid advertising
Whether you use Google Ads, Facebook Ads, or LinkedIn for all your paid advertising needs, promoting your event through paid advertising can be a quick and direct way to generate tangible results.
Perhaps the most important aspect of successfully promoting an online event is consistency. Without campaign consistency, there is no focus and voice, and your audience will understand.
More than just making sure you mention the same event date in every post and channel, tone of voice, key message, and content needs to be appropriate across platforms. Empower customers to continue right where they left off on Facebook when they find your website or LinkedIn.
5. Ask for self-promotion from the speaker
Using speakers for your event can be a great and easy way to reach a larger audience – and therefore more signups with less effort. Ask them to make videos, give them your message and marketing materials, and encourage them to share. Here's how to build your community and audience.